ASHTABULA, OH – Chromaflo Technologies, an independent global supplier of colorant systems, pigment and chemical dispersions, has added Fernando Rodriguez to its team as Territory Sales Manager in the Northern Mexico region.

In his new position, Rodriguez will be responsible for the overall management of thermoset and coatings products that are sold in Northern Mexico through market development and conversion of primary sales targets. Additionally, Rodriguez will be in charge of managing the distribution network in his territory.

“Fernando’s extensive experience in the colorants industry makes him the perfect fit for leading sales in our Northern Mexico region,” said Maricarmen Eguiliz, Chromaflo de México Country Manager. “His expertise distinctly translates into our markets, and we have no doubt that he will have a tremendous impact in contributing to the growth and development of Chromaflo.”

Prior to his most recent role as Sale Manager at Derivados Quimicos Y Manufactura, Rodriguez served as the Sales Manager for Ampacet where he led an increase in sales of masterbatch color sales. Prior to that, Rodriguez served as a Project Manager for Clariant.