HIGHER POWER David Jessica S. Alexander Bardsley Recruiting Women: Perspective from a Woman Recruiter omen work in the drilling industry — but nine times out of 10, you won’t see them doing field work. We tend to overlook half the population when recruiting for entry-level field-services roles, and that is some-thing we can’t afford to do when the labor market is this tight (and we shouldn’t do even when it’s not). So where do we start? W ing. We cannot target female employees for re-cruitment and generate interest in our companies if we don’t first seek to understand the differences in what men and women may value at work. TARGET RELATED FIELDS The third step is to target women who have already shown interest in labor-intensive fields. If you have begun recruiting out of trade and vocational schools, you already have an in. Be sure to speak to female students who attend your lectures or demos, as women are statistically less likely to speak up in class — but that doesn’t mean they aren’t interested in the career path you’re offering. With the long hours, labor-intensive work and frequent travel, a career in drilling can be a hard one regardless of gender. However, as we begin to see more women launching careers in the envi-ronmental drilling industry, I imagine we’ll also see an upward trend of women interested in and considering their own career in drilling. Let’s lay the groundwork to ensure it’s an attractive option for men and women alike. ND Jessica Alexander is director of talent acquisition for Cascade Environmental. For more information about Cascade Environmental, visit www.cascade-env.com. The modern drilling industry needs to offer attractive career options for men and women alike. ADDRESS UNCONSCIOUS BIAS The first challenge is identifying and overcoming internal stereotypes and unconscious biases that may exist. When made aware of such biases, it’s possible to prevent them from interfering with our recruiting and hiring decisions. Training pro-grams can help find and address some of those blind spots. After all, work boils down to apply-ing knowledge and accomplishing tasks, and competency — not gender — is what matters. CONSIDER COMPANY CULTURE The second step is to ensure our culture and work environment is conducive to female employees. This involves evaluating the current organization-al culture, offered benefits, career tracks and more — then identifying areas for improvement. While this process involves some heavy data gathering and tracking, the end result can be game chang-ARMSTRONG Machine Co. Inc. Nitrate Coated Premium Liner Gardner Denver 5x6 • 5x8 • 5x10 • 5 ¹/2 x8 5 ¹/2 x10 • 7 ¹/2 x8 • 7 ¹/2 x10 Wheatley 6x6 70 -36 LINER 5” Bore LINER 5 ¹/2” Bore LINER 6” Bore Rods-Hard & Chromed Gardner Denver 5x6 • 5x8-5x10 5 ¹/2 x8 -5 ¹/2 x10 7 ¹/2 x8-7 ¹/2 x10 Wheatley 6x6 10 -36 LINER 5” Bore LINER 5 ¹/2” Bore LINER 6” Bore Rebuilt Mud Pumps 5x6 GD • GD 7 ¹/2 x10 FXO 4 ¹/2 x6 Gaso • 4 ¹/2 x6 Oilwell 5x10 Gardener Denver PA -8 GD triplex Wheatley LINER 4x6 10-24 LINER 5x10 60-50 LINER 5x10 20-50 LINER 7x10 60-70 New Mud Pumps SPECIAL Rebuilt 4 ¹/2x 6 Gaso mud pump, skid mounter with used 253 Detroit diesel power unit. Rebuilt 5 x 10 Worthington skid mounter with rebuilt Detroit diesel power unit. We have many rebuilt pumps in stock. Parts Made in the USA Pinion Gears • Eccentric Gears • Bearings Rental Pumps Available We Have Over 300 Pumps in Stocks! • We Have a Variety of Pumps and Several Power Units In Stock • Special or Obsolete Parts Made to Order • We Pay Cash for Surplus Pumps • Dealer Inquiries Welcome GD 4x5 TEE Triplex GD 5 ¹/2 x5 TEE Triplex GD 4x5 • GD 4 ¹/2 x5 GD 5 x6 Air Drive, FG-AG GD 5 x6 Gear Drive, FG-FXG GD 5 ¹/2 x8 • GD 7 ¹/2 x8 GD 5 ¹/2 x10 • GD 7 ¹/2 x10 Hydraulic Grout pump w/gauge package Also New Centrifugal Pumps in Stock CALL for PRICING USA & Canada Toll Free 8am-4pm Monday-Friday 24 hour, 7 days a week phone service 712-335-4131 800-831-4527 201 SW 7th Street • Pocahontas, Iowa 50574 USA • Fax 712-335-4565 • email: amci@armstrongmachine.com • www.armstrongmachine.com 20 NATIONAL DRILLER | FEBRUARY 2020 | NATIONALDRILLER.COM