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Mintel: Opportunity Exists in Canadian Cannabis Market
Legalization of cannabis edibles, beverages expected to spur growth.
It has been more than a year since cannabis was legalized in Canada, and while 2019 sales fell short of most expectations, 2020 is in a much better position to succeed, according to new research from Mintel.
The research firm reported the Canadian cannabis market not only has a significant number of users but potential users as well: six in 10 (59 percent) Canadians are currently using and/or interested in using cannabis. What’s more, a quarter (27 percent) of all consumers say they used cannabis in the first six months of legalization (October 2018 - March 2019) and a third (32 percent) of non-cannabis users say they are “open to trying it.”