A growing global beverage market is highlighting the fact that children consumers are becoming a key demographic to watch. And while the number of parents turning to beverages to support their children’s health and wellness is growing, there is a whitespace in product innovation geared toward children that meet parents and kid’s demands. Formulating functional beverages with children’s needs in mind can help close that gap.

In this report, we will explore:

  • The children’s beverage market and what consumers want from beverages around the world
  • Kid’s beverage innovation opportunities including formulation ideas for dairy, smoothies, fruity waters, etc.
  • Top nutrition drivers and benefit demands such as immune health

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